Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher of communication theory. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.

McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented. Although he was a fixture in media discourse in the late 1960s, his influence began to wane in the early 1970s. In the years after his death, he would continue to be a controversial figure in academic circles. With the arrival of the internet, however, there was renewed interest in his work and perspective.

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Marshall McLuhan Poems

Marshall McLuhan Quotes

Current illusion is that science has abolished all natural laws.
Marshall McLuhan (1911-1980), Canadian communications and media theorist. Letters of Marshall McLuhan, letter, January 1951, to Ezra Pound, eds. Matie Molinaro, Corinne McLuhan, and William Toye (1987).
It is critical vision alone which can mitigate the unimpeded operation of the automatic.
Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).
For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).

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