Sir Edwin Hardy Amies (17 July 1909 - 5 March 2003), was an English fashion designer, founder of the Hardy Amies label and best known for his official title as dressmaker for Queen Elizabeth II, from her accession in to the throne 1952 until his retirement in 1989.
He established the monarch’s crisp, understated style of dress. “I don’t think she feels clothes which are too chic are exactly very friendly,” he told one fashion editor. “The Queen’s attitude is that she must always dress for the occasion”.
Hardy Amies was born Edwin Amies on 17 July 1909 in Maida Vale, London. His father was an architect for the London County Council. His mother was a saleswoman for Madame Gray at Machinka & May, London, and then Madame Durrant on Dover Street, London. In his teens, he adopted his mother's maiden name, Hardy—and always cited her as the inspiration for his chosen professional path.